Push notifications: what are they and what are the benefits of sending them? Print

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Push notifications are a way to reach users of an app or website in an immediate and direct manner. These notifications are sent directly to the user's device and can include a variety of content such as text, images, and links.

The functioning of push notifications is quite simple. Website owners use a push notification service to send messages to users' devices. Users must give permission to receive these notifications on their device before they are sent. Once the user has given permission, the push notification service sends the message directly to the user's device.

Push notifications have several benefits for website owners and users alike.

For website owners: push notifications are an effective way to increase user engagement with an app or website. This is because push notifications can be used to send reminders, promotions, and important updates that can help attract and retain users.

For users: push notifications are a convenient way to stay updated on the latest news, events, and deals from an app or website. This can save time and effort, as users don't have to actively seek out this information on an app or website.

In summary, push notifications are a valuable tool for website owners as they help increase user engagement and improve visibility for an app or website. Additionally, they are a convenient way for users to stay informed about the latest news, events, and deals from an app or website.

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